Evaluation Question 3

Evaluation Question 3

What have you learned from your audience feedback?

Firstly We wanted to discover who would watch our film, and how they felt with the context of the film. We began by going out to asking people ourselves and filming their responses, we asked detailed questions on the context of the storyline and the relationship between two sisters. We discovered that our main audience were girls, so we needed to make this relatable for this specific audience whilst also making it open to other audience as well. Interviewing people face to face gave us an insight into their reactions and we were able to talk openly about the film an gain honest feedback. Because of this personable approach and not just sending out a questionnaire online we felt gave us some really great feedback

I discovered that although we know exactly what is going on we needed to be a lot more thorough with the plot and attention to detail in order to keep the attention of the audience, and for the twist in our narrative to have a high impact. We did this by adding in more close ups, and action shots, different sounds, but mostly by adding in scenes such as the Doctor speaking to Destiny and telling her that Hope had died. This was to enforce to the audience what had happened, we then had a voice over from hope to fully secure the ending and to evoke more feeling and emotion.

We then sent out a rough cut of our film and attached was a questionnaire, we did this over Facebook and received a lot of results from friends and family indicating that our storyline was indeed easier to understand and follow, and that the twist had the high impact that we set out to do. Although we still had work to do one polishing our sound and adjusting lighting levels.

After sending out our final questionnaire we could see the difference in opinion. Our first product feedback was disheartening as we learnt that we needed to do a lot of work on character development and the story itself, but having not done that we couldn't have achieved the 100% positive feedback we gained in the end.