Radio Trailer Research

Radio Trailer Research


Radio trailers are a very effective way of advertising, as the audience can get a sense of the films genre and content, but it creates mystery around the film as they cannot see the characters. This could make the listener create an image of what they expect the film and characters will be like and so are desperate to watch the film to see if this is true.

50 Shades of Grey Trailer

The trailers opens with a slow, almost eerie ambient sound to show that it is a dark drama. Despite the fact that our films have very content, they are of the same genre and so we could take this style of music to use in our trailer, as this needs to be very obvious over the radio.

They include a voice over, to an extent, to big up the film. By saying things such as "worldwide phenomenon" makes the film seem better and long awaited, therefore creating anticipation for the listener who is now more likely to watch the film than before.

By directly addressing the reader that "Mr. Grey will see you now", makes the advert very personal. Considering the films content, it is obviously aimed at women and this character is who they will all be watching the film for. The fact that they cannot see who plays him makes the trailer very tense and excited for the target audience.

The only other dialogue from the radio trailer is:
Mr Grey: "I'm incapable of leaving you alone"
Anastasia: "Then don't..."
This opens up many questions as to what will happen if she lets Mr Grey into her life.

Around half way through the advert, the music symbolically changes to a heavy based, very modern sound, as it represents the vast change on her life.
The fact that the music sounds like a lot of recent sound links to the context, as the relationship between the two characters is something which has only become accepted in more modern society, as sex wasn't commonly a topic used in films, as it was too explicit for the society of the 20th century.

"So it begins"

Filming Day 2

Film Poster Insperation

These posters have given us some inspiration for our own film poster. The use of images present terminal illness is something we could replicate.

Filming Day

Today we continued to film the scenes on location for the theft scene. Due to weather conditions this was more difficult than expected.

Script Hospital Scene

Poster Analysis

Atonement

When Briony Tallis, 13 years old and an aspiring writer, sees her older sister Cecilia and Robbie Turner at the fountain in front of the family estate she misinterprets what is happening thus setting into motion a series of misunderstandings and a childish pique that will have lasting repercussions for all of them. Robbie is the son of a family servant toward whom the family has always been kind. They paid for his time at Cambridge and now he plans on going to medical school. After the fountain incident, Briony reads a letter intended for Cecilia and concludes that Robbie is a deviant. When her cousin Lola is raped, she tells the police that it was Robbie she saw committing the deed.

Genre: Drama, Mystery, Romance, War

Certificate: 15

Distributor: Universal Pictures 

P.S. I Love You

This film is about a couple who have to face cancer, death and regaining life after losing a loved one. Holly and Gerry are a couple who love each other more than anything. The film starts at Gerry's funeral where holly is grieving and remembering her memories of her husband. Throughout the film, Holly receives a number of letters written by gerry before he died. These letters make Holly angry at first, making her think that Gerry isn't letting her move on. However, she ends up recovering better as a result of his loving and sweet gesture. Gerry helps holly move on with her life, by making her do activities and relive memories, which provide the film with upsetting, tearful and hysterical scenes.  

Genre: Drama, Comedy, Romance

Certificate: 12a

Distributor: Warner Bros

 

SALT

Evelyn Salt is a CIA agent and highly respected by all, including her boss, Ted Winter. Out of the blue, a Russian spy walks into their offices and offers a vital piece of information: the President of Russia will be assassinated during his forthcoming visit to New York City to attend the funeral of the recently deceased U.S. Vice President. The name of the assassin: Evelyn Salt. Concerned about the safety of her husband, who she cannot contact, she goes on the run. Winter refuses to accept that she is a mole or a double agent but her actions begin to raise doubts. Just who is Evelyn Salt and what is she planning?

Genre: Mystery, Action, Crime, Thriller

Certificate: 15

Distributor: Columbia Pictures

Avatar 

When his brother is killed in a robbery, paraplegic Marine Jake Sully decides to take his place in a mission on the distant world of Pandora. There he learns of greedy corporate figurehead Parker Selfridge's intentions of driving off the native humanoid "Na'vi" in order to mine for the precious material scattered throughout their rich woodland. In exchange for the spinal surgery that will fix his legs, Jake gathers intel for the cooperating military unit spearheaded by gung-ho Colonel Quaritch, while simultaneously attempting to infiltrate the Na'vi people with the use of an "avatar" identity. While Jake begins to bond with the native tribe and quickly falls in love with the beautiful alien Neytiri, the restless Colonel moves forward with his ruthless extermination tactics, forcing the soldier to take a stand - and fight back in an epic battle for the fate of Pandora.

Genre: Action, Adventure, Fantasy, Sci-fi

Certificate: 12a

Distributor: 20th Century Fox

The Box

Norma and Arthur Lewis, a suburban couple with a young child, receive a simple wooden box as a gift, which bears fatal and irrevocable consequences. A mysterious stranger delivers the message that the box promises to bestow upon its owner $1 million with the press of a button. However, pressing this button will simultaneously cause the death of another human being somewhere in the world, someone they don't know. With just 24 hours to have the box in their possession, Norma and Arthur find themselves in the cross-hairs of a startling moral dilemma and must face the true nature of their humanity.

Genre: Drama, Mystery, Sci-fi, Thriller

Certificate: 12a

Distributor: Warner Bros Pictures

Genre Research

Genre research

The basic genres of film can be regarded as drama, in the feature film and most cartoons, and documentary. Most dramatic feature films, especially from Hollywood fall fairly comfortably into one of a long list of film genres such as the Western, war film, horror film, romantic comedy film, musical, crime film, and many others. Many of these genres have a number of sub-genres, for example by setting or subject, or a distinctive national style, for example in the Indian Bollywood musical.

Our chosen genre is Drama. A drama is often used to evoke emotion; it is often a story line that people can relate too. It represents real life but is normally exaggerated and taps on the heartstrings of the audience.

The green mile is about a man who has been convicted of a murder he didn’t commit and how he is to face the death sentence, for that crime. He remains calm and makes friends during his time in prison and at the end of the film you feel real empathy for the character and hate for the officers within the prison.

There are several sub genres of a drama genre these are:

·       Biography

·       Courtroom

·       Dramedy

·       Historical

·       Melodrama

·       Period piece

·       Political

·       Romance

·       Tragedy

Conventions of a drama genre

Portrays a journey of the film. Includes inner and outer realistic struggles and the audience can relate to the characters. There is normally a form is realisation at the end which is often happy. Other films do break these conventions where by the end is tragic for the protagonists and the antagonist lives or gets away free – an example of a film that does this is Titanic by director James Cameron.